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Will shift to self-improvement brand save Enhanced Games after ‘Steroid Olympics’ lacklustre debut?
📌 概要
<p>After years of hype, the inaugural Enhanced Games produced mediocre performances, limited audience interest and a US$62 million loss for its parent company. But with its backers eager to tap into t
<p>After years of hype, the inaugural Enhanced Games produced mediocre performances, limited audience interest and a US$62 million loss for its parent company. But with its backers eager to tap into the ‘self-optimisation’ market, is it still a long-term threat to the anti-doping movement?</p>
<p>The post <a href="https://www.sportspro.com/finance-investment/enhanced-games-lifestyle-self-improvement-future/">Will shift to self-improvement brand save Enhanced Games after ‘Steroid Olympics’ lacklustre debut?</a> appeared first on <a href="https://www.sportspro.com">SportsPro</a>.</p>