Punjab Kings’ App engagement surges 9x year on year as franchise builds fan intelligence with SI

<p>As IPL franchises look beyond just media rights and sponsorship cycles, Punjab Kings used IPL 2026 to convert social reach into owned relationships, establish a fan intelligence capability and lay the foundation for fan-driven revenue streams.</p> <p>The post <a href="https://www.sportspro.com/thought-leadership/spotlight-agency/punjab-kings-app-engagement-surges-9x-year-on-year-as-franchise-builds-fan-intelligence-with-si/">Punjab Kings&#8217; App engagement surges 9x year on year as franchise builds fan intelligence with SI</a> appeared first on <a href="https://www.sportspro.com">SportsPro</a>.</p>